Important aspects when buying designer jewelry — from a consumer’s POV
6 — Designer as a person
People want to interact and feel a connection with jewelry designers they buy from. They want their aesthetic to line up, whether it is completely style-focused or has a sustainability factor to it. If certain aspects are important to the designer, those are the types of customers they will attract. We as customers want to support makers and build a relationship we can trust through interacting with designers on a daily basis (through Instagram stories, DMs, their retailers, etc).
There are too many amazing designers to feature in just one post, but I feel these women do an outstanding job connecting with their audience/consumers. ...
