Not the downtown LA traffic nor the lack of finding parking could stop me from visiting Jennie Kwon in the heart of LA’s Jewelry District! Tucked away, at least for now, in an office building is where Jennie’s young yet rapidly growing business calls home–the sun floods the mini showroom with enough light to make her minimal jewels sparkle like crazy. Jennie’s warm smile and genuine heart are there to greet me as I fling open the door, way too early than my appointment time, but couldn’t help the excitement. Never have I ever been surrounded by Jennie Kwon Designs’ entire inventory all in one place, it usually is just a small sampling of her work or the few pieces that I own of hers–so this was something special! I was ready to get “Kwon’d up” as I like to put it; layering and stacking all of her mini masterpieces within her collection.
Most recently Jennie Kwon released her bridal collection, which I got a chance to see! Coinciding well with her original designs, each engagement ring and wedding band are graceful and beautifully effortless. She loves using rose cut diamonds, champagne diamonds and even grey diamonds. Milgrain detailing is prominent in her bridal collection, but definitely not her first foray with this detailing. I love how it gives each piece a subtle elegance. Just as her original collections are intended to be layer-ready and stack-friendly, so are her bridal pieces!
After spending five days in LA, cool-girl vibes were all over from the streets of Melrose to downtown, and into the hills and canyons of Beverly Hills. I could see how Jennie Kwon‘s jewelry is inspired and intended for this environment, and also how incredible it is to see her jewelry worn all across the US and even other parts of the globe. On my #JewelryRoadTrip adventures, I’ve seen Jennie’s designs in stores from Texas, New York City and California, so this went full-circle seeing where she calls home. It was an awesome experience to finally meet the designer behind the brand and connect in person! Thank you Jennie Kwon for opening your showroom in LA to me and I can’t wait to see what is to come in the future for your young brand!
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