Endless talk of all things sparkly.

Gem Gossip Visits Georg Jensen in London #LoveGold

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Monday morning in London turned out to be one of the prettiest days here, with the sun shining and everyone clamoring over the gorgeous weather streak!  A visit to Georg Jensen on Bond Street, in London’s luxury district, was in order to see how the historic company is using gold in their latest collections.  Turns out yellow gold and rose gold are highly important in their Fusion, Magic and North Star Collections, all being done in 18 karat.  

The Georg Jensen Fusion Collection takes stacking and mixing/matching to a new height, with bands in 18k rose and yellow gold that are three separate pieces.  The trio of rings are like a puzzle and can fit perfectly together, or worn unmatched, or even separate.  The collection was inspired by the 1960s free-spirit, with the interconnecting rings being an ultimate symbol of that era.  

The Magic Collection reflects the heritage of Georg Jensen, with Danish roots, clean lines are at the heart of inspiration in jewelry design.  The simple yet unique design of the Magic rings done in 18k yellow gold look bold with or without sliding a band into the accessible central slot.  This also creates a two-rings-in-one look.  The design was done several years ago, so it has been brought out of the archives and redone with a sleeker, thinner look.  

The North Star Collection is the newest line, which brings a new dimension to the rest of the jewelry designs. With a pointy silhouette and elongated shape, the rings, necklaces and bracelets done in 18k yellow gold have a cool edge to them.  

Georg Jensen has hundreds of amazing jewelry designs in the archived collection and are brilliantly being revived in 18k gold.  One of them being the incredible necklace I am pictured wearing, which was inspired by those “helicopter” seed leaves and it feels wondrous on!  The clasp will take you a minute to find because it is so well hidden.  More and more pieces are being remade in limited quantities.  

I’d like to thank Georg Jensen in London for having me, on behalf of LoveGold!  I am intrigued and have now started saving for my very own North Star ring! 😉


This post was brought to you in collaboration with LoveGold