From left to right: garnet dragon ring, pearl & emerald ring, diamond oval ring, Victorian Etruscan revival onyx ring, round Moonstone cluster ring, East-West diamond Edwardian ring, moonstone cluster ring, enamel woman conversion ring
Boy, were bucket list items being checked off rapidly on this #JewelryRoadTrip to Seattle! Alana Jewelry has been high on my list of places I wanted to see for SO long now. It was about a 30 minute drive from Hotel Vintage in Downtown Seattle, and it was nice to get out of the city and explore more. Alana Jewelry is located in the Northgate Mall and has been there since day one! The store is easy to get to if you park near JC Penney or near the food court. Who would have ever thought that some of the best antique jewelry in the country is located in a place where you can buy some Auntie Anne’s pretzels, find your inner goth at Hot Topic and call it a day?! I was actually feeling quite emo after all the jewelry that Alana has to offer–it is mind-blowing in the best way possible! They love being located inside a mall for many reasons, for one the foot traffic alone is seriously good. Countless sales have been made from people who didn’t intend on going to a jewelry store to buy jewelry, but they happened to be at a mall to buy something else on their list, and the jewelry found them!
The first thing I noticed and what stood out to me were their displays! They are unlike anything I’ve seen–everything has a place, everything tells a story. There’s old black & white photographs mixed in with a few other trinkets here and there, but for the most part–every display matches, using a clean beige color display. A few black velvet ones can be spotted for certain sections, but for the most part, everything has a consistent flow. Most importantly, height is used to an advantage, where you have almost a “stadium-seating” effect with the jewelry displays, so everything can be packed in tighter. This means eye candy galore! And it’s ok if you stand in front of a small section and zone out. I know I sure did.
It was such an honor to meet the founder and owner Alana herself and hear her story in her own words rather than via email. If you’ve been reading my blog for awhile, you may remember I did a blog post featuring the store back in January of 2015. You can read the blog post here. It tells the story of Alana Antique & Estate Jewelry, how it came to be and the story is so inspiring, all written by Alana herself. You totally should read the post before you go on–it will take about 4 minutes! 😉 I also got to meet Heather, Alana’s daughter, as well as a few sales associates of the store.
I tried on so many pieces! It was really hard to choose just a select few, but I thought of it as, “if I were to be able to buy whatever I wanted right now, what would I choose?!” Of course, I chose a lot of rings, pieces that were really unique and also had to hone in on the best opals I could find. I learned that Alana Jewelry doesn’t have to look far for the jewelry they sell, it comes to them! They are constantly buying in store and have special buying hours for those interested in selling. Alana Jewelry has continually been ranked highest sales per square foot in the mall, a title Alana is really proud of, as if you could remember from her original story she was breaking out in hives the first day she opened their doors to the public. Now over 20 years later, she has so much joy from the store she can’t even begin to describe it.
This store visit has brought ME so much joy, thanks everyone at Alana Jewelry for showing me your wonderful store. I can’t wait to tell everyone about it and hopefully the next time someone visits Seattle, they make the trip out of downtown and to the Northgate Mall to see you!
Northgate Mall 401 NE Northgate Way #520
Seattle, WA 98125
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