Such an awesome feature to be a part of…the JCK Magazine Year in Preview, where the best in the trade come together to create their annual list of the 10 tech, style, and retail trends that’ll have the industry buzzing in 2014! Besides body jewelry, smartwatches, speedy delivery, and concept stores, being seen and heard on blogs is among the top ten forecasts for 2014!
5. BLOGGERS OR BUST
Sought-after jewelry blogger Danielle Miele of GemGossip.com
Back in the early aughts, when bloggers first were forging a path through cyberspace, the notion that their easy, breezy columns could command respect (much less a respectable income) seemed, well, far-fetched. What a difference a decade makes. Today, the most successful bloggers have managers and contracts, and charge thousands of dollars to brands vying for a mention in their posts. The jewelry trade is just one of many industries now capitalizing on their reach. LoveGold, a digital project of the World Gold Council, recently enlisted Jonathan Valdez of OrangeJuiceandBiscuits.com to blog about gold jewels. Los Angeles–based Coronet Solitaire is working with a select group of style bloggers to promote its diamond staples (helping to explain how its Facebook page garnered 30,000-plus likes in the first week of its debut). And New York City’s Greenwich Jewelers recently asked GemGossip.com’s Danielle Miele to blog about her favorite pieces on the Greenwich site. “Bloggers help with PR,” says co-owner Jennifer Gandia. “They can complement a marketing plan…and are generally less expensive, at least in our market, than an ad.” —JH