I’ve been noticing more and more jewelry stores across the US starting to focus solely on social media, a category of business that once was not thought of as being serious, let alone needing a full-time, specialized department for it. But now more than ever, with brick & mortar stores closing regularly, it is those stores that are developing their Instagram pages, revamping websites, setting up e-commerce shops, as well as holding down their brick & mortar stores, that are rising above the rest and doing better than ever!
NewTw!st has done just that and more! Their website has been recently redesigned, giving it a user-friendly experience with lots of dynamic photos of product, and they’ve taken on their Instagram account full-force by having the most colorful, stop-in-your-tracks photographs. NewTw!st carries some unique designer jewelry and I love how the photos capture the personality of each piece in the way that it deserves. Playful earrings spread out in an almost delicious way, ring stacks that are well thought out, jewelry groupings that are color-coded and pleasing to the eye…their expertise in merchandising reaches far beyond an in-store jewelry display.
I’m hoping to get a chance to visit NewTw!st in person–located in Eugene, Oregon up in the Pacific Northwest. Hopefully soon enough! In the meantime, you’ll be like me and totally enjoy following on Instagram