In a time where having an Instagram account and posting photos is not enough, several brands and stores have expressed their concerns and are struggling to keep up engagement. It is simply not sufficient to have an account and post boring content or even worse, inconsistent photo posting.
A company that is doing Instagram the right way and creating engaging content with beautiful imagery is @EstateDiamondJewelry.
The NYC-based antique and vintage engagement ring specialists are known for their exquisite inventory, with every diamond shape, size, and time period available. Their Art Deco pieces often sell out quickly and if they ever post a large rose cut diamond, it gets LOTS of attention.
We started to post some simple “polls” where there was a line-up of three rings and the letters A, B, C above each and we asked followers to vote for their favorite. The engagement was off the charts and people loved weighing in on such a simple question they were probably already answering themselves in their head if the letters weren’t there, and the question wasn’t posed. We realized this was a huge way of connecting with our audience and gaining new followers, as these posts seemingly went “viral” in their own way.
Excited to see what rings they will post next…check out the Estate Diamond Jewelry website for updates.
Follow Estate Diamond Jewelry on Instagram