46664 is the global awareness campaign that bears Nelson Mandela’s prison number. It was originally launched to raise awareness about HIV/AIDS and the focus has expanded to include Nelson Mandela’s broader humanitarian work.
Referred to by fans as “The South African Bracelet for Hope”, 46664 Bangles are made from pure copper and the precious metals of silver, gold and platinum. Each bangle bracelet has its own unique serial number that allows the owner to register their Bangle and receive a letter of thanks.
Register at: www.46664.com/bangle. Every bangle is also engraved with a digital imprint of Nelson Mandela’s hand.
For more information about the initiative and the bracelets themselves, check out the video above.