Congrats to Greenwich Jewelers, or should I say Greenwich St. Jewelers, who, after 40 years in business, has gotten a new name and a few other “enhancements” to their brand. The rebranding includes a new look to their logo, a new tagline, redesigned website and in-store as well. For the family-run business, these changes have been a long-time coming and both sisters Jennifer Gandia and Christina Gandia Gambale are so excited to unveil everything. “Our parents, Carl and Milly Gandia, opened the store in 1976 and only changed the store’s location after the September 11th attacks, when structural damage to their building led to a move onto nearby Trinity Place,” says Jennifer, who is now the co-owner of the store, along with her sister, Christina. “The new name honors our roots as a downtown New York City retail brand. But the rebranding also conveys how we have evolved into a 21st century store.”
The Greenwich St. Jewelers‘ new tagline is special and significant, as it truly completes what the store is all about–it reads, “Inspired jewels since 1976.” Jennifer says, “The tagline represents our commitment to curating a killer selection of jewelry from artists that have a distinct point of view, one that views jewelry from a singular, unique perspective. Even the pieces from our private label collection, which errs more classic, push the boundaries of that classification.” The evolution and new changes are a great example of how the Gandia sisters’ contributions to their family’s legacy will pave the way for a successful future.
I’ve been wanting to visit Greenwich St. Jewelers for quite some time now. New York City is a place I don’t get to travel to quite often and when I do, it is for an quick event, with no time to spare. Lucky for me, Greenwich St. Jewelers came to my doorstep! The rings, necklaces, bracelets and earrings all prettier than the next arrived, representing a wide range of inventory the store is known for. Designers from around the world, including their own line of designs, all come together and are able to be mixed and matched with ease. The latest jewelry trends, like lariat necklaces and geometric styles, ear climbers and vintage-inspired pieces, can be found at Greenwich St. Jewelers.
I couldn’t stop wearing the 18k white gold diamond tennis bracelet from Greenwich St. Jewelers’ own collection–the clasp on it was unlike any other tennis bracelet I’ve worn. It is adjustable with chains and a gold movable bead. How smart! It also makes it so much more comfortable than your average tennis bracelet, and at 2.37 carats total, it sure sparkled a lot! I also was starry-eyed over their diamond earrings and felt that stacking them on the same ear rather than wearing them normally was necessary! The earrings total 1.68 carats in diamonds and have an edgy, glam look to them. Most would consider them for fancy wear only, but I say no way, every day wear is a must!
Other designers that I got to wear from this Greenwich St. Jewelers feature include Arik Kastan, Jennie Kwon Designs, Zoe Chicco, Getana, Sorellina, and Todd Reed. If you didn’t think multiple designers could be worn all together at the same time before, think again! Greenwich St. Jewelers has been proving that for years now and I’m looking forward to seeing what’s in store the next 40 years for them.
Jewelry used for this shoot:
This post was brought to you in collaboration with Greenwich St. Jewelers.
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on Pinterest