Armenta Jewelry — empowering women one jewel at a time. Designer and creator Emily Armenta has steadfastly made it her mission to create pieces that are not only beautiful on the outside but have been created by hands that have their own story to tell. Each piece is handcrafted by women artisans who have once struggled and have now been provided with an opportunity to create with the help of Emily. She has developed a school for women that come from disadvantaged circumstances, giving them the tools they need to make a life for themselves and be proud of their work. This is something that is important to the Armenta brand and mission — being socially responsible for Armenta means more than what it does to most. It means impacting current generations and the future, in an environmental way, an emotional way, and an empowering way.
Knowing this, made me love the brand even more. They are based out of Houston, Texas and most recently their new Spring 2020 Collection just launched. The pieces are an artistic journey brought to life, featuring some beautiful gemstones and authentic artifacts set in 14k rose gold and 18k yellow gold. Each piece is handmade by women artisans, all in Houston, TX. Some of the artifacts within the collection are keys and talismans that are bejeweled with gems that pair perfectly with the pieces.
A big aspect of Armenta Jewelry is not only empowering women, but telling your story through jewelry. The Cuento Collection is a modern day coat of arms, told by you, the wearer. You decide the pieces you’d like to protect you daily and tell your story. Everything is layer-ready and meant to be added and collected over time. One of my favorite concepts is their element rings, which are various sized circles of diamonds you can use gold connectors to hang charms from. The different sizes allow you to create a fun collage of jewels, which hang perfectly. The charms each represent a powerful meaning — like their horn for strength & fortitude or their arrow for readiness. I would personally add a horseshoe for good luck and a dove for peace. And the rings represent achievement, with the circle being the center for unity, community, family and friendship. Armenta also makes some gorgeous initials in a unique Old English-inspired font. You can wear an initial of someone or even something that is meaningful to you. A “G” for example could represent my son Gino but can also symbolize “gratefulness.”
Take a look at the pieces I’m wearing and see which you can incorporate into your jewelry look. If you go on the Armenta website and type in your zip code, you can find your closest retailer to see these pieces in person. Emily often makes trunk show appearances and loves helping women style her pieces. I am now completely obsessed and look forward to every Instagram post they feature, which tells their story each day.
Photos by SWAK Photography
Jewelry by Armenta
Follow them on Instagram