Jewelry duo Lauren and her niece Sarah have joined creatively to form Aroc Urtu, a jewelry line that is versatile and organic. Simple designs form a bold statement–with pieces like a solitaire black diamond necklace. This can easily become your signature look, which can stand alone or be layered with other necklaces. Aroc Urtu‘s wedding collection is beautiful–with enchanting diamond slices, emerald slices with sleek side stones. What I like best about the duo is how Lauren has years of experience in the jewelry industry–with accolades of designing for Tiffany & Co., DeBeers, Cartier, Harry Winston and Bulgari–and Sarah loves fashion, trends and has a young point of view. Aroc Urtu was extremely proud to be featured in InStyle’s Holiday gift guide only after launching five months prior! Here is what they said about their hopes/dreams for the future:
“Every day we brainstorm new pieces for the collection and it’s exciting to see how fast it’s growing. What started with one beach stone necklace has evolved into 5 collections at price points ranging from $175 to around $5000. We’d like to keep that pace and keep growing and evolving while sticking to our Aroc Urtu aesthetic. We’re looking into using even more rare and unusual gemstones for an additional collection that will be a bit more high end than what we currently offer. There are so many really unique stones out there and we’re excited to introduce them – but until the designs are completed they’ll have to remain a secret!”
>> To enter to win a black diamond solitaire necklace from Aroc Urtu, follow them on Twitter and Facebook, and leave a comment to enter. Winner will be chosen November 8th at 5pm Central time. GOOD LUCK!!
Jenn October 26, 2011 at 3:57 am:
So beautiful! I love the mix of raw and finished textures in their pieces. I'm happily a fan on fb and twitter, and would love to give that necklace a good home!
Michaela October 26, 2011 at 6:46 am:
I'm now following them on Facebook and Twitter…beautiful work!
rachel h. October 26, 2011 at 12:43 pm:
what a beautiful necklace! love keeping up with my favorite jewelry designers on fb & twitter!
– rachel h.
CC October 26, 2011 at 1:33 pm:
Their work is gorgeous! I just followed them on FB and Twitter so I can keep up with their designs. I also love Sarah's dress!
Becca October 26, 2011 at 3:39 pm:
Love the unique, original pieces!!
Jane October 26, 2011 at 5:26 pm:
Okay, leaving my comment here. Lauren is awesome and creative and beautiful!
Helena October 26, 2011 at 6:11 pm:
I want, please!!! I want I want.
Dawn October 26, 2011 at 6:52 pm:
I LOVE Aroc Urtu! Such beautiful pieces!
Ellen October 26, 2011 at 8:46 pm:
Love the jewelry!! I definitely need to own that necklace, it will look fabulous on me! Following you on twitter and facebook 🙂
Martine October 26, 2011 at 8:49 pm:
Thanks for sharing another great find! Love your taste and love the blog………
{gemmifer} October 27, 2011 at 1:38 am:
This looks like a great jewelry company… I love the simplicity of the giveaway necklace; great for layering with others! Following on Twitter and FB…
Lauren October 27, 2011 at 1:40 am:
Love that necklace!
New Orleans Saints Jewelry October 27, 2011 at 3:34 am:
fantastic pictures and data on jewelry giveaway from aroc urtu. Best blog on internet about jewelry.
Wendy October 27, 2011 at 5:14 am:
My Aroc Urtu necklace is my favorite piece of jewlery I own. The collection reflects the natural beauty of the artists. Well done ladies, I'll be placing my holiday orders soon!
Kate Cragon October 27, 2011 at 12:13 pm:
I love finding out about new jewellers. I am now following on Twitter and Facebook and also adding items to my Chistmas list as we speak!
Jaime R October 27, 2011 at 12:36 pm:
I love your blog and I love Aroc Urtu…their pieces are amazing! I'm now following them on Facebook and Twitter….thanks for the great post!
Faith October 27, 2011 at 7:26 pm:
Gorgeous. Would love to win it.
Lauren October 27, 2011 at 7:27 pm:
SO GORGEOUS! I love the colors! I would feel honored to own/wear that 🙂
carol smith October 27, 2011 at 11:42 pm:
Black will match everything I own. <3 love this piece, thanks for sharing these great designers.
Catherine C October 28, 2011 at 12:12 am:
Very pretty! Would love to win it!
leah October 28, 2011 at 12:39 am:
Their work is gorgeous! I'm following them on FB and Twitter. Their creations are lovely!
neeltje October 28, 2011 at 6:15 pm:
love it from amsterdam!
kim brown October 29, 2011 at 1:54 am:
Black diamond necklace and anything emerald = pure bliss and sophistication.
BTW, I like the play on words Arockortwo.
elle grandison October 29, 2011 at 2:42 pm:
organic loveliness, would love aroc urtu!
catherine October 30, 2011 at 10:28 pm:
BEAUTIFUL work! (pick me! pick me!)
Gracious Good October 31, 2011 at 5:14 am:
Love the necklace! And thanks to Gem Gossip for introducing us to Aroc Urtu.
Casey November 8, 2011 at 1:46 pm:
This piece is deffiantly amazing! Not only is it elegant with the black diamond, but edgy and practical. This necklace will deffiantly spark conversation. Thank you gem gossip for showcasing this piece and designer. Your blog always introduces new pieces and designers such as Aroc Urtu.
Casey November 8, 2011 at 1:47 pm:
ps. Was wondering if you could blog about mens jewelry?
black wedding bands December 2, 2011 at 6:08 am:
The diamond is the most popular choice for wedding rings. Its hardness, strength and popularity of the symbol of love makes the most popular choice. Other precious and semi precious stones like ruby, sapphire, emerald, pearl, aquamarine, and opal wedding rings are also highly coveted. These colorful gems, combined with incredibly beautiful diamonds to ring.
Christina @ mens boots with zipper January 11, 2012 at 1:04 am:
Those are awesome and gorgeous jewelries very unique. I'm following them on FB and Twitter.