Endless talk of all things sparkly.

Jewelry Giveaway: from Aroc Urtu


Jewelry duo Lauren and her niece Sarah have joined creatively to form Aroc Urtu, a jewelry line that is versatile and organic. Simple designs form a bold statement–with pieces like a solitaire black diamond necklace. This can easily become your signature look, which can stand alone or be layered with other necklaces. Aroc Urtu‘s wedding collection is beautiful–with enchanting diamond slices, emerald slices with sleek side stones. What I like best about the duo is how Lauren has years of experience in the jewelry industry–with accolades of designing for Tiffany & Co., DeBeers, Cartier, Harry Winston and Bulgari–and Sarah loves fashion, trends and has a young point of view. Aroc Urtu was extremely proud to be featured in InStyle’s Holiday gift guide only after launching five months prior! Here is what they said about their hopes/dreams for the future:



 “Every day we brainstorm new pieces for the collection and it’s exciting to see how fast it’s growing.  What started with one beach stone necklace has evolved into 5 collections at price points ranging from $175 to around $5000.  We’d like to keep that pace and keep growing and evolving while sticking to our Aroc Urtu aesthetic. We’re looking into using even more rare and unusual gemstones for an additional collection that will be a bit more high end than what we currently offer.  There are so many really unique stones out there and we’re excited to introduce them – but until the designs are completed they’ll have to remain a secret!”


>> To enter to win a black diamond solitaire necklace from Aroc Urtu, follow them on Twitter and Facebook, and leave a comment to enter.  Winner will be chosen November 8th at 5pm Central time. GOOD LUCK!!