THENEXTNOW event brings judges and designers together for one-on-one mentorship
Jewelry from participant Thesis Gems & Jewelry
Jewelry designers stop for a photo-op during the competition round
Jewelry from participant Dana Bronfman
Judge Elana Zadjman of Instyle with Alysa Teichman of Ylang 23
Jewelry from participant Lindley Gray
Best thing for new and emerging designers — networking!
Necklaces from Thesis Gems & Jewelry
Jewelry from participant Haas18
Designers stopping to pose for a photo during competition
Jewelry from participant Lu Rebuffo
Designers taking a break during the event
Jewelry from participant Joon Han
Judge Marla Aaron with Alysa & Joanne Teichman of Ylang 23
Jewelry from participant Prounis Jewelry
Pictured in the middle, the winner of the competition Cyril Studio, along with Alysa & Joanne Teichman
Cyril Studio by Leila Mondof New York, NY took the top prize May 22, 2018 in the fourth edition of THENEXTNOW, a competition for emerging jewelry designers. Designer jewelry retailer Ylang 23, in collaboration with NYC-based fashion incubator, TrendSeeder, hosted the event at Brand Assembly in Flatiron.
THE WINNER: Leila Mond is a graduate of the Rhode Island School of Design and the Fashion Institute of Technology. She founded her company in 2017, drawing inspiration from optical phenomena and museum esthetics. Mond’s inspiration is light, and her jewelry, crafted in 14 karat, silver, and crystal evokes moonlit puddles, the earth’s molten core, and dustlight.
THE COMPETITION: 31 designers (hailing from destinations as far as Osaka, Japan and as close as Downtown New York) were selected to compete from a broader field. They had a chance to present a selection of their work to the panel of industry leaders and experts, all dedicated to identifying and nurturing emerging talent in a “science fair” format. The judges included Marla Aaron, founder of Marla Aaron; Beth Bugdaycay, founder of Foundrae; Elana Zadjman, Accessories Editor at InStyle; Jodi Kaplan, Vice President of Non-Apparel at Moda Operandi; David Unich, Manager at Rainbowwave Showroom; Avani Patel, founder of Trendseeder; and Joanne Teichman, founder of Ylang 23.
NETWORKING PANEL: Upon the conclusion of the judging, Alysa Teichman, Vice President Business Development at Ylang 23, moderated a panel with the judges on the challenges, insights and state of the jewelry industry. Subjects discussed included how to allocate dollars for emerging designers, manage the shift to consignment, build brands on social media, remain authentic, and grab the attention of retailers and editors.
After the panel, third edition winner Eva Noga announced Leila Mond as the winner.
Leila Mond will receive the following to help her build her brand:
- Presentation on Ylang23.com with potential for purchase order.
- Inclusion in Moda Operandi trunk show with potential for stand alone event.
- Write-up on Instyle.com
- 6 Month Library Membership at Brand Assembly.
- Invaluable mentorship by designers and jewelry industry heavy-hitters and a 1 year Trendsetter membership
The panel of judges for the first edition of THENEXTNOW selected Kirsty Stone of Retrouvai as the winner. Among other prizes, she received the opportunity to sell at Ylang 23. Since winning the competition, Retrouvai has become a top-selling designer at Ylang 23. She also sells her pieces at Barneys NY, Five Story, and Browns , among others. Before the competition she had no distribution.
The second and third editions were ARK Fine Jewelry and Eva Noga, respectively. Both are represented by Ylang 23and other select retailers.
THENEXTNOW provides a democratic model for designers to promote their talent… it is not just a springboard for its competition’s winners, but also a growing network for emerging designers to be able to communicate with one another about common challenges associated with company growth.