Q & A with LA BRUNE & LA BLONDE Jewelry

A unique concept came into the minds of Veronique Tournet and her partner when they launched LA BRUNE & LA BLONDE in 2011–a jewelry line that focuses on diamonds free from settings. Everything from the way the diamond sparkles, to how it is worn was completely different once this new concept was applied to the duo’s designs. Each diamond is drilled, pierced and offset into a dangling, bare-aesthetic design and the minimal looks have been highly-coveted by fashionistas worldwide. If you’re in the NYC area, Bloomingdale’s carries the line so you can see it in person!

I got the chance to catch up with Veronique and ask her a few questions about her jewelry line, which will soon be on top of your wish list!

The new Ad campaign that will highlight our « Nude diamond » concept. We want this ad to be both impactful and fun.

I worked for Boucheron and Mauboussin for more than 15 years before launching my own jewelry brand. I wanted to create a brand presenting diamonds directly on the skin. In our LA BRUNE & LA BLONDE collections, there is no gold between the diamond and the skin. That is why our packaging is a real cosmetic jar!

The moment we decided to drill the diamonds. It was like a sacrilege but this is the most important thing we did. We wanted to show the diamonds from every angle and allow the light to play with them; never done before.

Our goal is to expand LA BRUNE & LA BLONDE as an international brand with a focus on the US market. This is our very own “Manifest Destiny” so to speak!