New York City just got cooler. With Broken English opening up a store in New York City’s own Soho neighborhood, owner Laura Freedman adds a bit of west coast chill with a dash of gemstone sparkle to this area, and everyone is excited. Known for her impeccable taste and her LA store, which opened back in 2006, the timing was right to finally make the commitment of being bi-coastal.
“I knew I wanted to be in Soho,” she recalls, “with the cobblestones and the neighborhood feel and the brands that are already there. I wanted a luxury environment that was still welcoming.”
The shop is located at 56 Crosby Street, behind AllSaints’ current location, occupying 500 square-feet of lush jewelry heaven! With an ambiance made up of gemstone specimens, brass and marble vintage jewelry displays and antique Chesterfield chairs, the space doesn’t hold back from perfection.
“There isn’t another stand-alone jewelry store that represents this level of designers. It’s really something fresh for New York. I see this as an opportunity to bring these creative people into the lives of those who appreciate this work.”
“I think that’s what’s so disarming about Broken English,” she notes. “You feel like you’re coming into someone’s living room and they’re showing you all their special things.”
Above four pieces, available at Broken English: