Endless talk of all things sparkly.

Broken English Opens New Store in New York City

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New York City just got cooler.  With Broken English opening up a store in New York City’s own Soho neighborhood, owner Laura Freedman adds a bit of west coast chill with a dash of gemstone sparkle to this area, and everyone is excited.  Known for her impeccable taste and her LA store, which opened back in 2006, the timing was right to finally make the commitment of being bi-coastal.  

“I knew I wanted to be in Soho,” she recalls, “with the cobblestones and the neighborhood feel and the brands that are already there. I wanted a luxury environment that was still welcoming.” 

The shop is located at 56 Crosby Street, behind AllSaints’ current location, occupying 500 square-feet of lush jewelry heaven!  With an ambiance made up of gemstone specimens, brass and marble vintage jewelry displays and antique Chesterfield chairs, the space doesn’t hold back from perfection.  

“There isn’t another stand-alone jewelry store that represents this level of designers. It’s really something fresh for New York. I see this as an opportunity to bring these creative people into the lives of those who appreciate this work.”  

An eclectic mix of over 50 contemporary designers each can call Broken English “home” which is what Laura wants each of her customers to feel like upon entering.  

“I think that’s what’s so disarming about Broken English,” she notes. “You feel like you’re coming into someone’s living room and they’re showing you all their special things.” 

Not only does Broken English carry some of my favorite jewelry designers, like Anita Ko, Deborah Pagani, Michelle Fantaci, but also lots of vintage and estate pieces.  Anything from a 1940s curb link bracelet that is totally retro, to a Victorian engraved locket ready to be treasured for many more years to come!  Whether I’m in NYC or LA, I must stop by Broken English–two coasts, one amazing store!

 

Above four pieces, available at Broken English:

 

Vine Hoop Earrings in 18k gold and diamonds, by Jamie Wolf, Price: $5500

 

Three Stack ring in 18k gold and black diamonds, by THIRTEEN31, Price: $6000

 

Button earrings set with spinel, labradorite, white sapphire & aquamarine, by Nak Armstrong, Price: $1530

 

Endless Knot ring set in 18k gold and diamonds, by C Greene, Price: $9000