What is bespoke? Bespoke is a British English word used to describe an item that is custom made, and tailored to the buyer’s specification. 77 Diamonds has a great bespoke service which has already created some amazing pieces of jewelry for their customers. This service is perfect for those who have a certain style in mind, or certain gemstones in mind, but haven’t found anything like their vision. The ring above is one fine example of a bespoke piece that 77 Diamonds has created–it is a 2.01ct Padparadsha sapphire and diamond ring featuring a hidden small pink diamond underneath the collet. The total carat weight of small diamonds 0.68 with VS-1/2 clarity and D color.