Q & A with Dana Seng Jewelry

The Instagram likes are no lie–people love Dana Seng‘s jewelry designs. Whether it is the stackable appeal or the fashionable looks each piece has, Dana is doing it right. It is hard to win over millennials in this fast-paced society we live in, however this new company has been working hard at creating jewelry that is fun, has a good value and can be worn by all ages. And just like that, people are catching on and wanting their own Dana Seng Jewelry pieces. The personalized birthstone initials are one of Dana’s most popular designs (I have my own sapphire D necklace) and it is easy to understand why. The personalization of both the gemstone used, as well as the initial chosen, is unique because of the two-step process. Most items only have one element that can be personalized–this has two!

I caught up with the designer herself to see what she has been up to:

I am currently working on designing new styles to add to my Eternity Collection for this Spring/Summer season. I am very anxious to share these new designs because I am putting in my all in each and every one of them. I am also sharing my signature Birthstone & Initial collection with many of our fans out there.

I started working at my husband’s wholesale company as an engagement ring designer. I was and still am very skillful at jewelry designing. So, I began my own Dana Seng Jewelry line. I use my passion and knowledge to create exceptionally unique styles that are rarely to be found.

I would say that by showing my Birthstone & Initial Collection out there to our fans and the fact that they absolutely loved it was a proudest moment of my jewelry career.

Also opening up my own showroom and launching the website were huge highlights so far. My showroom is located in downtown Los Angeles and I just love how beautiful it is! Everything came together.

To be honest, I create every piece of my design out of passion. I use a pen and a paper to scratch out all the ideas that I have and put them together. So my future goal is to continue to design unique and comfortable jewelry pieces with high quality materials and sell them at an affordable price point to our consumers.

I would have to say an initial necklace that my grandmother gifted me when I was a teenager. I am very thankful and so grateful for this particular gift because it inspires me to figure out many unique designs.