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Entries in top jewelry blog (36)

Celebrating 150k Followers on Instagram with a Giveaway!

Gem Gossip Giveaway

With every milestone comes a round of gratefulness, mixed with some disbelief. We are celebrating yet another milestone with Gem Gossip--hitting 150k followers over on Instagram! We are so thankful to each and every person who makes my feed a part of your day. 150,000 people is a lot of humans--it can seem overwhelming at first, but what is most important within that number are the individuals I've been able to connect with over the past few years. Whether it was helping with jewelry advice, or asking me to source a special piece for a special milestone, or just those who have continually messaged me with kind words--I will be forever connected and thankful!

As a way of saying thanks, I've teamed up with Celia Brown Jewelry--a brand I admire and think is doing something extraordinary right now with her unique designs.  We are offering a giveaway, one ring from the following three choices shown in the above photo.

Which would you pick if you are chosen the winner?! And how would you stack it with your current jewelry?

If you're as excited as I am for this giveaway, I'll get right to the rules on how to enter:

1. Follow @gemgossip & @celiabrownjewelry on Instagram

2. Tag at least THREE friends you think should enter! Good luck!!

Here's the official entry post!

- - - - - - 

 

You have exactly ONE WEEK to enter, winner will be announced on March 20th at 6pm CST. Be sure to follow ALL steps, if your account is set to private, I won't be able to see if you've followed step one!

SHOW ME YOUR RINGS! LXXXVIII

foxandbond metiersf estenzajewelry theedencollective stephaniegottlieb underthecrownjewelry alanajewelry doyleanddoyle isadorasantiquejewelry

{from top to bottom:

Fox & Bond packs a puch full of gorgeous antique rings from their inventory

Metier SF decorates a handful of favorites from their cases of the jewel box of a store

Estenza Jewelry believes in sweater weather and bundling up with diamond rings

The Eden Collective proves that a one finger stack is sometimes all you need

Stephanie Gottlieb piles on the Walters Faith rings

Under the Crown Jewelry shows off some favorite elongated diamond rings

Alana Jewelry sports some emeralds, green sapphires and tanzanite for a cool combo

three clusters and a snake from Doyle & Doyle -- an ideal match

Isadora's Antique Jewelry wearing some very old mourning pieces, highly collectible}

 

Jewelry Marketing 101: What's NOT Working

Gem Gossip

So you're the creative type...or the type that has a unique eye. You're a jewelry designer, an antique jewelry seller, or someone that has jewelry ready to sell. Jewelry marketing is a whole different realm of what most would consider typical jewelry business tasks. It is something I never thought I would be able to give my opinion on, but I can because I've lived it and found myself in this sector of the business more than I realized. I'm trying to break down my tips into simple steps anyone can take, whether you're a veteran in this business and want to try something new or if you just graduated from a trade school with a jewelry collection on the horizon. So here is my list of ways you can market your brand or your jewelry line, with an emphasis on things that also DON'T work!

1. Photography is everything! Invest in a good camera or better yet, someone that is a photographer with jewelry or product photography as their specialty. If you ask anyone, they will tell you--jewelry is so hard to photograph! And they're right. 

Good photos may be a key aspect to showing off jewelry and that isn't groundbreaking news. But what I'm about to say next might be: don't use photos that are highly photoshopped or unrealistic. As a consumer, we want to see the actual piece of jewelry in a real setting--make it relatable, attainable. I don't want to see an overphotoshopped model wearing jewelry in a posed setting with a fake smile. I want to see real women wearing jewelry in their everyday lives. Editorial shoots are cool, but just don't overphotoshop.

Gem Gossip

2. Social media platforms are SO important. Set yours up to look professional, concise and engaging. You want someone to look at your page and become interested. Grab their attention. Something that is quite popular right now is having a condensed, clean look that all flows together. Basically, a uniform and on-brand look. Every picture fits with your brand and is professionally executed. 

This sounds all good, but I'm actually going to tell you the opposite.  I like when jewelry brands mix things up, keep me on my toes and post photos that are off-the-cusp. Keep me INTERESTED. Uniform branding is often BORING. For example, here's what not to do: first post is a high res image of a ring, next photo is a quote, next photo is the jewelry worn on a model, next image is a bunch of flowers, and then it repeats without missing a step. Nothing random ever thrown in the mix. Don't do that!

I've asked Brooke of Arrow & Anchor Antiques, which boasts nearly 18k followers on Instagram with only 550 posts ever, what her opinion on the matter is...she says,"I am hesitant to have a uniform branding for my company. My aesthetic is my brand and it's all over the place.  I dig that. It may not appeal to the masses, but is that really my target audience? I'm selling one-of-a-kind vintage and antique pieces that might be better sold in an intimate setting like a trunk show or private sale."

Gem Gossip

3. My third tip piggy backs off the second in terms of being a marketing ploy that is exemplified on Instagram. BE PERSONAL. I love when designers put themselves into their Instagram posts and by that, I don't mean post lots of selfies. You've put your heart and soul into your designs, why don't you do that with your Instagram posts. If you look at it from an artistic point of view you won't be as intimidated to put yourself out there. 

Again, with any of my tips, there's another side to what I just said. Sometimes being too personal is not a good thing and can turn people away. You've got to have a good balance of your work and your personal side to make it complete.

Here's a list for those who like lists:

YES: share your office space, share a family photo, a funny throwback of yourself as a child, have a cute pet? share!, do you have other interests or hobbies--we'd love to see

NO: never drink and Instagram--drunk photos are the worst and unprofessional, if you get in one of those moods, Instagram Stories is a place where you can drunkenly post some debauchery but don't go overboard. I'm all about the freedom of expression and that includes freely voicing your political opinion. However, I feel that doing so in subtle ways often harbors a better outcome than an in-your-face rant. 

Gem Gossip

4. Utilize your resources. So many jewelry designers are already featured in some really great stores and boutiques, but they are constantly searching for more stores or bigger/better. Work with what you have and to its fullest capacity! What I mean by this is to make sure you're benefiting as much as possible from being featured at the stores you're already signed with. Be sure you're present on their social media and a part of their marketing strategies.  If you're in five stores, that should mean your marketing is five times greater than just yourself. 

The wrong strategy would be to get into a store and not pay attention to its growth since your focus becomes landing other stores.

5. Collaborate and advertise right. Try new forms of advertising--like maybe cancel your Yellow Pages ad or local newspaper spot. It is 2017 and social media has proven to be highly successful in terms of advertising, so if you're still resisting acknowledging it as a valid form of advertising, wake up!

Choosing people to collaborate is a great way to foster relationships with others and tap into their audience. Collaborating should be beneficial for both, so deciding on who to team up with may be tricky. Please do your research! Whether it is a blogger, influencer, social media expert, brand ambassador...whatever they may call themselves, it doesn't matter their title--their numbers matter. BUT DIG DEEPER. Big numbers can often lie. 

Yes, that's right. There are increasingly more and more pages who are buying followers and likes. It is sad because doing so is not fair to those who don't want any part of this, as it effects everyone. It is even more sad because there are people that are soliciting money from designers and companies for posting on Instagram--and they are the ones with fake likes and fake followers. That's what bothers me the most. The lies and deceit that are happening (in plain sight, at least for me) and designers are still "blinded by the numbers."

So how can you as a jewelry designer tell if certain influencers or bloggers are buying followers/likes? I've noticed these on accounts that I believe are doing just that:

 

  • If they are increasing their number of followers WAY TOO QUICKLY, like within a matter of a few months. Especially if they haven't had the account for more than a few years.
  •  If you click on their "followers" and many of their followers are names that are in different languages. Also if these "followers" are following a ton of people but they themselves have no followers. These are called DUMMY accounts and are created by companies who sell followers/likes.
  •  If people post an Instagram photo and they get comments like "get followers" in weird writing within seconds of posting photo. I've seen this frequently and I'm not 100% sure if this is true, but I think the more followers people buy, the more spammy comments they get. It's like opening up a can of worms. 
  •  Look at the average number of likes per photo on an account.  If there are photos that have thousands of likes on one picture...and then 300 likes on another, that's a red flag.  Sure this happens to people that don't buy followers, but if you've been following a "fishy" account, you will see the dramatic difference and what I mean by this. My account for example does fluctuate with likes, but has a somewhat consistent average. Yes, I've had the random 4-7 photos out of 5900 photos I've ever posted in my entire Instagram career to go viral, but that is a different story (and yes, I have no idea how those photos went viral).

 

I will leave you with this quote I tweeted out a few days ago, "It's not rocket science. Big diamonds get lots of likes. But do you have a brand? A personality? A passion?" 

 

 

xoxoGemGossip

WANT MORE? Check out more of my Instagram Tips

Weekday Wardrobe: Accessorizing Rings & Clutches

GemGossip.com

Lately I've been all about wearing my newest addition to my necklace collection--this 14k yellow gold thick collar that I picked up from Arrow & Anchor Antiques. We did a trunk show together and of course, ended up buying something from her gorgeous selection. When you're a jewelry lover (addict?) you tend to do that.

I've also been sorting through my vintage clutch collection, mostly which came from eBay and antique shops from my travels. Getting them out and pairing them up with different rings has been a fun thing to do, especially over the holidays. Wearing festive attire usually isn't my thing, but I want to add something fun and different to what I normally wear when I attend holiday parties, so having these clutches is perfect for my style. I thought it would be cool to incorporate them into my Weekday Wardrobe post for this month since I promised more of these posts. Hope you enjoy!

Weekday Wardrobe | Gem Gossip

Day One:

Navy blue enameled shield conversion ring (used to be a stick pin) -- enamel refinished by Platt Boutique Jewelry

18k yellow gold Lapis ring from Sarah's Vintage & Estate Jewelry -- enamel and side stone repair by Platt Boutique Jewelry

14k yellow gold linked rings created by myself using scrap gold items and bracelet safety chains 

Weekday Wardrobe | Gem Gossip

Day Two:

Victorian trio opal ring found at Brimfield in 2014

Retro flower ring with diamond, my first ever Ruby Lane purchase back in 2008 (still one of my favorites)

Opal flower cluster ring found at Nashville's first ever Big Flea

Weekday Wardrobe | Gem Gossip

Day Three:

14k yellow gold Victorian thimble ring found at the Nashville flea market

14k yellow gold boulder opal ring specially made by BCE Jewelry for me :)

14k yellow gold Gemini Twins enamel ring found on eBay

Weekday Wardrobe | Gem Gossip

Day Four:

Star sapphire and enamel antique ring found from OakGem at the Miami Antique Show in 2015

Victorian dendritic agate ring found at Joden Jewelry

Victorian turquoise and diamond ring found at the Vegas Antique Show in 2013

Weekday Wardrobe | Gem Gossip

Day Five:

Edwardian diamond ring found on eBay

Platinum and diamond ring found from Hampton Estate Auction (my Christmas present from Matt this year)

14k white gold three stone diamond ring from eBay (one of my very first purchases off eBay, it originally had a ruby in the center)

 

xoxoGemGossip

WANT MORE? Check out my past Weekday Wardrobe posts

One to Follow: @DanaRebecca

Dana Rebecca | Gem Gossip Dana Rebecca | Gem Gossip Dana Rebecca | Gem Gossip Dana Rebecca | Gem Gossip Dana Rebecca | Gem Gossip Dana Rebecca | Gem Gossip Dana Rebecca | Gem Gossip Untitled

Dana Rebecca Designs is a Chicago-based jewelry company founded by Dana Gordon who has diamonds in her DNA! She is third-generation jewelry industry raised and can boast that she launched her first collection at the age of 16. I absolutely love that! It was May of 2007 when Dana Rebecca Designs officially came on to the jewelry scene, and since then these designs have been on hundreds of magazine covers, coveted by lots of celebrities, and built up a large following on social media. I've partnered with the company to bring their gorgeous designs to your heart-emoji eyes every month for the past six months and have loved my audience's response. 

The overall consensus--you love Dana Rebecca Designs! And so do we! Every stackable ring, every trend-worthy earring, long necklace layers and everything in between! I also love the fact that each piece is named after someone important and special in Dana's life...if you look online you can see rings named, "Rochelle Jo" and "Cynthia Rose." Love that aspect. That's why she is featured as our One To Follow, so make sure you're following if you haven't already.

Click here to follow Dana Rebecca on Instagram.

 

xoxoGemGossip

WANT MORE? Check out my other favorite Instagrams