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Entries in one to follow (2)

One to Follow: @newtwiststore

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I've been noticing more and more jewelry stores across the US starting to focus solely on social media, a category of business that once was not thought of as being serious, let alone needing a full-time, specialized department for it. But now more than ever, with brick & mortar stores closing regularly, it is those stores that are developing their Instagram pages, revamping websites, setting up e-commerce shops, as well as holding down their brick & mortar stores, that are rising above the rest and doing better than ever!  

NewTw!st has done just that and more! Their website has been recently redesigned, giving it a user-friendly experience with lots of dynamic photos of product, and they've taken on their Instagram account full-force by having the most colorful, stop-in-your-tracks photographs. NewTw!st carries some unique designer jewelry and I love how the photos capture the personality of each piece in the way that it deserves. Playful earrings spread out in an almost delicious way, ring stacks that are well thought out, jewelry groupings that are color-coded and pleasing to the eye...their expertise in merchandising reaches far beyond an in-store jewelry display. 

I'm hoping to get a chance to visit NewTw!st in person--located in Eugene, Oregon up in the Pacific Northwest. Hopefully soon enough!  In the meantime, you'll be like me and totally enjoy following on Instagram

 

Click here to follow NewTw!st on Instagram.

 

xoxoGemGossip

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One to Follow: @Walters_Faith

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Walters Faith Jewelry has been creating a buzz since launching in 2013. They've captured an audience that needed jewelry badly, and that audience happens to be the unisex crowd. Now more than ever, unisex jewelry is on the rise and Walters Faith has created lots of options of hefty, handcrafted pieces. From their wide, ridged bands in multiple gold colors, to their links and hexagonal motif, all pieces are architecturally pleasing and staples in so many wardrobes.

Their latest venture is a collaboration with Olivia Chantecaille, launching a capsule collection of diamond, sapphire and amethyst pendant necklaces inspired by the elegance and luxury of beauty compacts. The collaboration between jewelry designers and beauty guru brings two worlds together that usually are very separate, and the end results are beautiful! That's why Walters Faith is this month's One To Follow! 

 

xoxoGemGossip

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