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Why Slowly Opening Jewelry Boxes is Instagram's Latest Rage

There's always trends on Instagram.  Remember when all those filters were completely necessary to add to your blurry iPhone 3 photo before posting? Then the thick, heavy white borders were very popular a few years ago. Now with Instagram Stories, I feel people are posting less on their feed (at least less unnecessary photos) and opting for a quick shot or video posted in their Story. A consistent "aesthetic" has taken over as the it-word of the time, making each post highly thought out and carefully curated. Some people love this, some people hate it. But whatever your feelings are toward this highly obsessed about app, one thing is for sure: it just keeps getting popular.

In our jewelry community on Instagram, there's one obvious kind of post that has been sweeping everyone off their feet and giving mini heart attacks to jewelry lovers nationwide.  I'm talking about the videos where someone opens up a jewelry box ever so suspensefully and ever so slowly, for a BIG REVEAL. I really don't know who or what started this; it is hard to trace back to a particular person. I feel like Larry of Platt Boutique Jewelry has definitely been doing it the longest and has made an impact because he quite often uses this tactic in his daily postings!  Larry says, "When I meet people who follow me, they say they always look forward to seeing a box video because they know it's going to be something special."  He also states that his clients love how natural the videos feel--the item in the jewelry box is glittering away in the sunshine, untouched by photo editing and as real as it gets!

The video below is one of Larry's all-time record holding posts, clocking in at over 98k views! This proves my inclination of how easily these types of posts can quickly become viral, which this post did just that!

 

Others have joined in on this trend, creating some gorgeous videos of jewels being revealed by opening a box. If I had to guess why this trend is so popular, I would say that it easily resonates with people because it is almost as if they are opening the box themselves, envisioning this as a beautiful gift they are receiving. The suspense factor also plays an important part in why this is trending on Instagram. 

Another antique jewelry dealer that has taken part in posting "unboxing" videos is Ismael Khan of Ishy Antiques. He is based in London and finds that these types of videos perform well for his Instagram too. Ishy says, "I’ve done five box opening videos and all five are in my overall top twenty ‘posts’ based on impressions, insights and likes for the past year. My 2 most liked posts are box openings." If that is not clear evidence to how impactful these kinds of posts are, I don't know what is! He also adds, "From a social media growth point of view, I believe these types of posts are popular because people have to wait to see what’s inside the box which registers views and impressions, and therefore increases engagement."

 

So the next time you're stumped over what to post on Instagram, try your hand at the big box reveal! I'd like to recommend practicing opening the box a few times while filming FIRST before you film and post immediately. I've seen a few FAILS that were posted on Instagram and not done in the best way. I won't give any examples because that would be quite rude, but I'm sure we've all seen them!  You can even ask a friend to film while you use both hands to open the box OR get a tripod for steady filming. Not everyone has coordination and that's ok! There's ways of going about to help with that!

That's what I did with the video below--I set up my camera on a tripod so I could use both hands. That seemed to work better for me at least.  Another necessary part to this is getting some interesting antique boxes!  I've seen these become quite scarce lately, but there's always some on Instagram and eBay, although some are priced high because the seller knows how rare they've become!  I found the hot pink one in my video below at a random antique shop in Kentucky.  Talk about getting lucky in Kentucky!  Always have your eyes peeled!

 

Have you seen this BOX REVEAL trend on your feed?  Let us know a seller who does this that you enjoy watching in the comments section, I'd love to see!

 

xoxoGemGossip

WANT MORE? Check out some of my other OBSESSIONS

One to Follow: @DanaRebecca

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Dana Rebecca Designs is a Chicago-based jewelry company founded by Dana Gordon who has diamonds in her DNA! She is third-generation jewelry industry raised and can boast that she launched her first collection at the age of 16. I absolutely love that! It was May of 2007 when Dana Rebecca Designs officially came on to the jewelry scene, and since then these designs have been on hundreds of magazine covers, coveted by lots of celebrities, and built up a large following on social media. I've partnered with the company to bring their gorgeous designs to your heart-emoji eyes every month for the past six months and have loved my audience's response. 

The overall consensus--you love Dana Rebecca Designs! And so do we! Every stackable ring, every trend-worthy earring, long necklace layers and everything in between! I also love the fact that each piece is named after someone important and special in Dana's life...if you look online you can see rings named, "Rochelle Jo" and "Cynthia Rose." Love that aspect. That's why she is featured as our One To Follow, so make sure you're following if you haven't already.

Click here to follow Dana Rebecca on Instagram.

 

xoxoGemGossip

WANT MORE? Check out my other favorite Instagrams

One to Follow: @MarketSquareJewelers

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Market Square Jewelers is a family-owned business with four different locations across the Northeast. One store located in Maine, another in Massachusetts and two locations in New Hampshire. While I haven't gotten much time to spend in this part of the country, I can luckily log into their website and see so many amazing jewels from their inventory online! I love that they update it frequently with new arrivals. 

If you want even more updates, following them on Instagram is fun and a definite must! Above are some of my favorite photos they've posted on their feed. Photos like this easily allow you to fall in love with pieces and "treasure hunt" virtually. If you like what you see, make sure you follow Market Square Jewelers on Instagram--I highly recommend!

Click here to follow Market Square Jewelers on Instagram

 

 

xoxoGemGossip

WANT MORE? Check out my other favorite Instagrams

Favorite Instagrams: Early Spring 2016

therockhuntress marteau.co decemberanchor baliplatform kentshire margeryhirschey janetaylorjewelry bulgariofficial jhadleyjewelry alixbluhjewelry juliewolfdesign metiersf jeanjeanvintage sarahandsebastianjewellery

therockhuntress adoring some agates from her collection 

marteau.co says the heat is on with her coral ring collection, mixed in with a few others

decemberanchor has an epic date ring collection, love this photo

baliplatform shows off a customer photo, wearing ruffles and gold necklaces, great combo

kentshire reveals the most perfect antique bangle, enamel, lines and a buckle

margeryhirschey visited Tucson and shot this awesome vignette of some yellow sapphires as bright as the sun

janetaylorjewelry puts the O! in COLOR, love the purple and yellow combo

bulgariofficial has probably my most favorite watches, even though I hardly wear watches

jhadleyjewelry piles it all on, lots of pink and lots of sparkle

alexbluhjewelry custom created these beauties--I'm a huge fan of the signet ring

juliewolfdesign playing with design and antiques

metiersf puts a spin on your typical hat--just add an antique brooch!

jeanjeanvintage is entranced by this vintage Hermes scallop ring in 18k yellow gold

sarahandsebastianjewellery shoot a photo of their Nimbus ring matched up with a large black diamond pin ring

Favorite Instagrams: Winter 2016

sunnybondjewelry nicholaslieoufinejewels diamondsinthelibrary levi_higgs randimolofsky abeautifulmess structure_mineralsitsjohnfoster catbirdnyclimkina egyptian_revival ouvra adornmentality cartier

sunnybondjewelry admiring these Egyptian Revival earrings in all their glory from Excalibur Jewelry

nicholaslieoufinejewels boasts an incredible arm stack: vintage platinum diamond bracelet fit for a king plus a Masonic vintage watch

diamondsinthelibrary adds to my carved moonstone man obsession by finding these pendants at the Lueur Show in NYC

levi_higgs previewing the Leslie Hindman sale and lusting after this Art Nouveau bracelet, NYC backdrop for good measure

randimolofsky visiting Jeff Koons at The Broad in downtown LA

abeautifulmess shares her inspring glassware collection in all the colors of the rainbow

structure_minerals serioiusly has the most swoon-worthy gem collection and most are available for sale 

itsjohnfoster is a talented artist who blew up Pinterest with his rainbow irridescent side table, this is awesome too

catbirdnyc dazzles everyone with the release of their latest Moon Flower Collection, so stunning

limkina is an amazing artist who paints -- you really must check out this Russian beauty's feed

egyptian_revival spotted this incredible amulet necklace from Christies archives

ouvra is another great artist with an intriguing medium--she also paints these and calls them Crystal Codex

adornmentality found a jewel that captures everyone's favorite old saying, and it is adorable!

cartier posts a photo that couldn't be more perfect and grand, but really the emeralds are the stars