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Ten Facts You Didn't Know About Gem Gossip

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Above features every "logo" aka Banner I've had over the past nine years, from first inception until now. The evolution shows the progression and most recently we dropped our tagline which we've had since day one.

With each passing July, I sit and ponder the beginnings of my blog Gem Gossip--all that it has done and accomplished, and all the potential that lies ahead. It was nine years ago that I first started this website with the sole purpose of connecting with others that love jewelry as much as I do. I never imagined that I would be doing this full-time nine years later and creating my own path. And I have YOU to thank for all this--those who read my blog daily, follow my social media accounts, "like" my photos and send encouraging emails. Thank you. You truly don't know what it means to me and I'm forever grateful. 

To celebrate this year, I'm reminiscing like crazy and sharing with you some facts you might not have known about Gem Gossip!  I thought this would be a fun and personal blog post, and I'd love to hear some interesting tidbits regarding YOU and Gem Gossip. Does a blog post stick out in your memory? How did you find or stumble upon my blog? Did I help you out in a way that I don't know about? I'd love to know! You can email me, write it in the comments below, or share on Instagram--I'll be posting this on there as well. 

PS: There will also be a giveaway coming up, but I have to hit 160k followers on Instagram first, so stay tuned!

The Facts:

1. I started my blog as a result of moving to Tennessee--after uprooting from the only house I had ever lived in my whole life in Upstate NY to TN, I had a lot of time on my hands. I had no job, no car (I sold my car because I didn't want to drive it 11 hours by myself lol), and knew no one in my new town. I finally decided to invest my time and energy into learning about my biggest passion I had been carrying around with me my whole life--JEWELRY!

2. I was in a long distance relationship at the time I started Gem Gossip. It was because of my ex-boyfriend who suggested I should start a blog about jewelry after I had constantly filled his inbox daily with long hyperlinks of jewelry that I thought was "really cool." He told me he didn't care about the jewelry and that I needed an outlet to share my passion with others who felt the same way!

3. The name "Gem Gossip" was conceived after a brainstorm session with my sisters on what to name my future jewelry blog. I knew I couldn't have my URL be daniellemiele.com because NO ONE knows how to pronounce my last name. It had to be catchy, simple, relate to jewelry and easy to say. I was looking at my sister's fashion magazines and saw one of the actresses from Gossip Girl on the front cover (that show was the most popular around that time). I whispered aloud, "Gossip Gem" ... and then "Gem Gossip" and it all clicked!

4. One of my first emails I've ever received from a jewelry designer was from Carolyn Tyler, after I had featured some of her work on my brand new blog. Her email was so encouraging and the excitement that I felt from receiving positive feedback was worth more than gold to me in that moment. I will never forget that kind exchange.

5. On the flipside of that, I've received several negative emails over the past nine years. One that called me Southern white trash (I'm from NY, so nice try) and a few that poked fun of my features that included photos of me modeling jewelry. This is both alarming on many levels but also quite comical, in my opinion.

6. The first seven years of writing Gem Gossip were all done part-time on weekends or after work. I was a nanny for the very first year and a half when I moved to Tennessee, and then eventually worked full-time at an antique jewelry store for five years. I would sit behind a microscope Tuesday through Saturday, with a pile of jewelry in a room without windows and crank out appraisals...and then come home bursting with creative energy, not wanting to do anything else except work on my blog.

7. One of my first big writing gigs was for LoveGold--I had no idea at the time how much I would learn in such a positive way from the 2 1/2 years of working with them. I produced exactly 100 pieces of exclusive content for LoveGold and traveled thousands of miles. And I still can't get enough of yellow gold.

8. I once had a meeting with a very prestigious celebrity stylist.  After learning I lived in Nashville she asked me about my love of country music.  I told her I hated country music and she kept saying, "So you don't like Taylor Swift? Not even Taylor Swift??" and I was adamant about not liking Taylor Swift. It was then and there that I realized I could have easily changed my answer to better fit our conversation; for her to "like" me. But I didn't. I am who I am and I'm not changing for anyone. It is a memory that still sticks with me to this day...and it was with me a few weeks ago when I had some big meetings in NYC. 

9. My #JewelryRoadTrip project involves a lot of travel, appointment making and on-the-spot creativity when visiting stores and designers' work spaces. My husband Matt usually is the photographer behind all my #JewelryRoadTrip features but there was one big trip he couldn't make--all my Pennsylvania coverage. My mom ended up coming along with me and taking all the photos. She was SO nervous and wanted to do a good job. I think she did great and it is still such a memorable trip for both of us. It was one of the first literal road trips where we drove my Prius up from Nashville and across the entire state of Pennsylvania over the course of four days. My car surpassed the 100k mileage mark on that trip and we celebrated by eating Arby's (my favorite road trip fast food place...wait, maybe I am white trash?? See #5). 

10. One of my most proud moments was being a co-curator at the Doyle & Doyle Vault series, where the NYC-based antique jewelry store put on their version of a month-long museum exhibition. I chose the topic of Sentimental Rings and several of my personal pieces, including my grandparents' wedding bands and my grandma's engagement ring were a part of the exhibit. In order for her ring to get to me, my grandma had to mail me her beloved ring. We both were so nervous for this feat--I had been tracking the package every step of the way. On the day of delivery, it was pouring rain. My alerts told me it had been delivered at my doorstep, but it was nowhere to be found.  I was having a full-on panic attack over this. I ran outside in the rain in search of the package. To my surprise, it was sitting on the stoop of my neighbor a few doors down from me. It wasn't just any neighbor...it was our neighbor that we were in a fully committed "poop war" with. What could I possibly mean by this? Well his dog would go to the bathroom in our yard almost daily...so my husband would take the dog poop and put it on their porch. Dumbest thing ever, but we were totally into it at the time lol. I grabbed the package off their porch and ran back home. That day ended the "poop war" and they moved shortly afterward, so all crisis averted. (By the way, my grandma's Italian handwriting is the reason for the incorrect delivery--insert Italian hand gesture meaning WTF).

 

xoxoGemGossip

WANT MORE? Check out my Pinterest board which features everyone's anniversary posts

Tips & Tricks on Effectively Using Snapchat or Instagram Stories 

Janna Conner Janna Conner

One way to "bring to life" your brand is through Snapchat or Instagram Stories. Over the last few years, Instagram has become such an integral part of business and branding, it sort of has become a place where jewelry designers, jewelry stores and influencers have gone to display their aesthetic and grow their following. Sometimes an Instagram account can grow stale--although photos that are pleasing to the eye may continue to grab your audience's attention, how can you suplement this platform and bring your photos to life?? That's where Snapchat and Instagram's newly launched "Instagram Stories" comes into play. You can ignore them all you want, but these additions are fun ways of engaging fans and you may be missing out on a new, up-and-coming niche. 

That's why I've elicited the help of jewelry designer Janna Connor to share her tips and tricks to effectively using Snapchat and/or Instagram Stories. Her brand has no doubt grown because of social media and she is always ready to take on the next big thing. Janna's use of both these platforms as one of the first and few jewelry designers to use them and DO IT WELL has gained a lot of attention.  Her quirky snaps, glimpses of everyday life of a jewelry designer and peeks of her personal life are leaving her fans wanting more.

So without further ado, take it away Janna:

"Ok so you’re on Instagram, that’s great. But don’t kid yourself by saying you don’t need to be on Instagram Stories and/or Snapchat as well. According to Forbes, “Over 60% of Americans between the ages of 13 and 38 are Snapchat users.” What is so great about Snapchat and Instagram Stories? While Instagram is the glossy magazine editorial layout, Snapchat is the more personal behind the scenes look to Instagram’s manicured perfection. Instagram’s answer to Snapchat Instagram Stories came out earlier this month and has been a massive hit. Why? Because it’s so easy to use and easy to find people on it, both things that unfortunately Snapchat is not. But Snapchat can become easy if you spend a little time on it everyday.

Here are my 5 tips for killing it in the Insta-stories/Snapchat world:

1. Be consistent. That means you have to post everyday. Not just once a week, not just when you feel like it but everyday. If you are consistent about posting then people will expect and look forward to watching your content. If you’re erratic and all over the place with your posting schedule then people will get bored and move on. Even if you are overwhelmed by the prospect of posting on yet another social media channel, don’t over think it. Start simple. Enjoying a delicious cup of coffee? Snuggling with a favorite pet? Going for a walk in a scenic area? Checking out a new store? Post it. If there are some days when you just aren’t feeling it then give yourself a pass and post only a few times. Increase gradually and work up to posting more. As they say, fake it till you make it. The more you do it the more second hand it will become and the easier it will become.

2. Just like on regular Instagram, don’t dump all your content at one time. That’s a major pet peeve. Think about it: If you see 15 pictures in a row, by the time you get to 15 you are not nearly as excited/focused as you were on 1-3. We’re all busy, with limited time and a lot of people we follow and a lot of content to get through in a day. But if you post 5 times a day, 3 pics each, then chances are people will stick it out and see all of your content. And the whole reason for posting is so that people will see it, right? So make it easy for them. Also, by posting several times a day, you will continually be moved to the top of the feed and the chances that people will see your post will increase dramatically.

Janna Conner Janna Conner

3. So, really what’s so great about Snapchat and Instagram stories anyways? Everything. Until recently when they added the Camera Roll function to SC and currently with Insta Stories is that you have to take the picture/video solely within the app. That means no Facetune no Snapseed, no photo retouching (with the exception of Snapchat’s amazing filters!). Just what you snap is what you get. What’s great about this is that it enables you to be a lot freer with your content. It’s not going to be perfect but it doesn’t have to be...because it only lasts for 24 hours! So who cares if a snap isn’t taken at the most flattering angle or you have a blemish in another... Big deal! It’s only up for 24 hours and you can always delete it later. That’s not to say you should post completely indiscriminately. Of course not. I would advise against posting anything lewd, illegal and no drunk pics. If you are a public profile then keep in mind that anyone can see these, including your coworkers and employees. So have fun but keep it clean guys! Another thing I love about Snapchat is that nobody can see how many followers another account has or how many views their content received. It really evens the playing field so there isn’t this overt competition to posting. It’s just for fun and that’s something that I think people gloss over too quickly. Sometimes it’s good to just do things because they’re fun or silly, it can stimulate you in many unforeseen creative ways and you may not even know it!

4. Now, you know when to post and how to post but how about what to post? Coming up with new ideas for content can be challenging. I recommend doing a little research and checking out what those you admire are up to. Take notes on what you like and what you don’t like and try it out for yourself. If you have new product coming in, snap it. If you have new packaging in, take a snap. Trying out a new restaurant, take a snap. Traveling somewhere interesting, take a snap. Think about what things you would find interesting and include those. Now, please don’t take a million different snaps of the same restaurant or the same place, just a few will suffice. Less is more! I’m a jewelry designer, and I have access to tons of jewelry, so I often post a pic or a video of what I’m wearing everyday. I figure it might be interesting for others to see how I put my jewelry together and how I accessorize. If I have new interesting stones in, I snap them or if there is an interesting piece in progress, I take a snap. I try to keep it to things that wouldn’t necessarily look great as a finished image on Instagram but are still interesting. Insta stories and SC is a great way for people to see behind the scenes into what makes you, you. It doesn’t have to be perfect. This helps to personalize you and make you more relatable. I like to do seasonal style guides or cross promote blog posts, or just a day in the life at my design studio or out exploring the city. I love going to museums so I’m sure to snap any art that moves me or interesting architecture. There are so many inspiring things in the world, just take a look around! Doodle on your photos, use stickers in Snapchat (hopefully these will come soon to Insta stories) and use captions. Personally, I like when people provide context for their stories so you’re not just looking at random images.

Janna Conner Janna Conner

5. Last but not least, use the video option. Snapchat and Insta-stories can help connect your followers to who is really behind your brand. To get to know the real you. So for that to happen, they want to hear your voice and see you in action. Make sure to add videos at least once a day, it can’t all be photos. I’m personally wary of doing too many of these because it can be annoying when there are blasts of sound from one story to the next. Always keep it short and sweet. Essentially Instagram Stories is your Instagram come to life so make it fun!

>> I hope you enjoyed my tips! If you want to see what I’ve been up to check my out on Instagram @jannaconner and Snapchat at Janna_Conner I also do social media consulting, for both big and small companies. If interested in finding out more please contact me at info@jannaconner.com

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Gem Gossip Turns SIX Years Old!!

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July marks the sixth year since I started Gem Gossip and what a fun and wild ride it has been! I set out on this journey with very small goals--I wanted a place to share my love for jewelry, connect with people, maybe get to go to a jewelry show, and to someday write a book.  I am so proud of all that this blog has brought in terms of happy moments, opportunities, life lessons, and the biggest and most important of all--the friendships! When Gem Gossip turned five years old last year, I was excited about a lot of things and thankful towards my readers. A huge difference from one year ago are the bonds I've formed with many fellow jewelry lovers!  Many of these people that I've met through Gem Gossip, I now consider to be some of my closest friends.  I don't think I ever realized that would happen and it has been one of the little surprises that comes along with having your own blog.  I look forward to many more of these "surprises" along the way...and to all the amazing friends I've met through Gem Gossip, you know who you are, thank you!  I want us to be in our 80s, wheeling through the Miami Antique Jewelry Show, with a handful of rings on our fingers, looking for our next treasure for our collection, and laughing about our memories from all the past jewelry shows! Cheers to being 6 years old!