Consumers are constantly evolving. Those interested in buying diamonds are wanting more questions answered than ever before: where did my diamond come from? Was it sourced ethically? Is my diamond worth what I paid for it? How will I know this exact diamond is mine? Exclusivity and rarity are becoming more and more important, as well as the feeling of confidence in what is one buying. All this added up to the creation of Forevermark and their authentic promise to each and every client who buys a diamond. Forevermark launched in January of 2011 with over 128 years of diamond expertise being a part of the De Beers Group. I wanted to learn more myself about Forevermark and their diamonds, so I got the full experience from my nearest local retailer who carries them--King Jewelers in Nashville, TN. Turns out, King Jewelers was one of the first to adopt Forevermark Diamonds into their repertoire--as David King explained, "Forevermark stands for rarity, something desired by a new group of clients that has recently been growing in the last few years." Only sold through a select group of "authorized" jewelers, Forevermark is discerning in every step of the process.
What is cool in a nerdy, gem way is Forevermark's diamond inscription which I got to see first-hand with a special inscription viewer which King Jeweler's displays at their store. It was so interesting to learn that less than 1% of the world's diamonds can become a Forevermark diamond. What's more is once a diamond’s provenance and quality have been confirmed, it is inscribed with a unique number that represents the Forevermark promise: that the diamond is beautiful, rare and responsibly sourced. Only then does it become a Forevermark diamond! The inscription is invisible to the naked eye, but with the viewer, you can see the unique number, along with the Forevermark logo. The inscription is 1/20th of a micron deep – 1/5,000th the depth of a human hair – and is placed on the table facet of the diamond, using confidential, proprietary technology. After purchasing a Forevermark diamond, you can register your diamond using the unique number so it is tied to your name forever.
A diamond's journey from beginning to end is typically characterized by a lot of unknowns. With Forevermark, hand-selection and quality control define each step, with no unknowns. It starts with sourcing, where every Forevermark diamond comes from a mine that has been carefully selected and approved according to strict criteria. Forevermark, as part of The De Beers Group, gives back to the communities where its diamonds are mined. For every acre of land used for mining, five acres are dedicated to the conservation of nature. Additionally, Forevermark, as part of The De Beers Group, contributes to the provision of good quality healthcare and education, and supports women entrepreneurs and their businesses.
Next, the rough that was mined gets sorted by their experts, with color and clarity being at the forefront. Cutting and polishing come next, where strict standards are held for the craftsmen who carry out this task. Each facet is carefully planned out and will unlock the beauty of the diamond. Now the diamonds are off to be selected and graded, where the Forevermark Diamond Institute has a rigorous 17-step procedure, which includes hand grading. Any Forevermark diamond over 1/2 carat also receives a Forevermark Grading Report which certifies its grade. Those 10 points or larger are then inscribed with a unique number and the Forevermark logo. This careful selection process ensures you end up with a diamond that you can be really proud to give or wear forever, a true value when you are purchasing a diamond.
Ready for consumers, the last step of the journey is to be sold by an authorized Forevermark jeweler as a loose stone or set in a piece of jewelry. Forevermark jewelry, is designed and manufactured by select design partners.
Thanks Forevermark for giving me the opportunity to learn more about your beautiful, important cause. The next time you or myself will see these on the red carpet or at an authorized jeweler, I will be happy to know so much more than just the name. Diamonds are indeed wonderful, but knowing you have a responsibly sourced, rare and high-quality diamond makes that much of a difference. De Beers coined the term, A Diamond is Forever, and its authenticity and allure couldn't be more real!
This post was brought to you in collaboration with Forevermark.
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