In 2005, Diamond in the Rough reintroduced the jewelry world to raw, rough diamonds set into jewelry. Their designs were innovative and captured everyone's curiosities. Celebrities began wearing Diamond in the Rough designs on the red carpet, and the concept of a rough diamond became more familiar to consumers. With the increase in awareness, came the demand--Diamond in the Rough launched a bridal collection in 2009. Many brides walked down the aisle wearing rough diamonds! Just this week, Diamond in the Rough relaunched their website. Visitors can browse exclusive collections, along with the bridal lookbook, and get the latest on new designs.