gemgossip |
30 Comments |
Tuesday, October 25, 2011 at 09:22PM 
Jewelry duo Lauren and her niece Sarah have joined creatively to form Aroc Urtu, a jewelry line that is versatile and organic. Simple designs form a bold statement--with pieces like a solitaire black diamond necklace. This can easily become your signature look, which can stand alone or be layered with other necklaces. Aroc Urtu's wedding collection is beautiful--with enchanting diamond slices, emerald slices with sleek side stones. What I like best about the duo is how Lauren has years of experience in the jewelry industry--with accolades of designing for Tiffany & Co., DeBeers, Cartier, Harry Winston and Bulgari--and Sarah loves fashion, trends and has a young point of view. Aroc Urtu was extremely proud to be featured in InStyle's Holiday gift guide only after launching five months prior! Here is what they said about their hopes/dreams for the future:

"Every day we brainstorm new pieces for the collection and it's exciting to see how fast it's growing. What started with one beach stone necklace has evolved into 5 collections at price points ranging from $175 to around $5000. We'd like to keep that pace and keep growing and evolving while sticking to our Aroc Urtu aesthetic. We're looking into using even more rare and unusual gemstones for an additional collection that will be a bit more high end than what we currently offer. There are so many really unique stones out there and we're excited to introduce them - but until the designs are completed they'll have to remain a secret!"
>> To enter to win a black diamond solitaire necklace from Aroc Urtu, follow them on Twitter and Facebook, and leave a comment to enter. Winner will be chosen November 8th at 5pm Central time. GOOD LUCK!!

Reader Comments (30)
So beautiful! I love the mix of raw and finished textures in their pieces. I'm happily a fan on fb and twitter, and would love to give that necklace a good home!
I'm now following them on Facebook and Twitter...beautiful work!
what a beautiful necklace! love keeping up with my favorite jewelry designers on fb & twitter!
- rachel h.
Their work is gorgeous! I just followed them on FB and Twitter so I can keep up with their designs. I also love Sarah's dress!
Love the unique, original pieces!!
Okay, leaving my comment here. Lauren is awesome and creative and beautiful!
I want, please!!! I want I want.
I LOVE Aroc Urtu! Such beautiful pieces!
Love the jewelry!! I definitely need to own that necklace, it will look fabulous on me! Following you on twitter and facebook :)
Thanks for sharing another great find! Love your taste and love the blog.........
This looks like a great jewelry company... I love the simplicity of the giveaway necklace; great for layering with others! Following on Twitter and FB...
Love that necklace!
fantastic pictures and data on jewelry giveaway from aroc urtu. Best blog on internet about jewelry.
My Aroc Urtu necklace is my favorite piece of jewlery I own. The collection reflects the natural beauty of the artists. Well done ladies, I'll be placing my holiday orders soon!
I love finding out about new jewellers. I am now following on Twitter and Facebook and also adding items to my Chistmas list as we speak!
I love your blog and I love Aroc Urtu...their pieces are amazing! I'm now following them on Facebook and Twitter....thanks for the great post!
Gorgeous. Would love to win it.
SO GORGEOUS! I love the colors! I would feel honored to own/wear that :)
Black will match everything I own. <3 love this piece, thanks for sharing these great designers.
Very pretty! Would love to win it!
Their work is gorgeous! I'm following them on FB and Twitter. Their creations are lovely!
love it from amsterdam!
Black diamond necklace and anything emerald = pure bliss and sophistication.
BTW, I like the play on words Arockortwo.
organic loveliness, would love aroc urtu!
BEAUTIFUL work! (pick me! pick me!)